Welcome to those of you who made your way here by way of the History Channel. Our founder William Wachtel is featured in Tom Brokaw’s KING documentary, a look at Dr. Martin Luther King Jr.’s legacy 40 years after his assassination. Watch John Legend perform U2′s Pride for the film, via YouTube.

Why Tuesday? was founded in 2005 to honor the 40th anniversary of the Voting Rights Act of 1965. Sadly, nearly half a century after the passage of the Voting Rights Act, the United States lags behind nearly all nations in voter turnout.

Honoring the spirit of Dr. King, and the emphasis he placed on “that short walk to the voting booth,” we work in a nonpartisan way to make the broken state of our voting system an issue that our politicians cannot afford to avoid. For more about how, click to find out.